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Darcy Alexander
- Aug 4, 2022
- 9 min
Recession Planning Strategies: Scenario Planning and Forecasting Models to Prepare Your Business
We are enduring arguably the most complex and dynamic economic environment ever witnessed. Goldman Sachs President, John Waldron, told...
Darcy Alexander
- Jun 7, 2022
- 2 min
Leveraging Digital Transformation in Financial Automation
If companies fail to transform their entire organization both internally and externally at the same rate of tech evolution and consumer dema
Darcy Alexander
- Apr 6, 2021
- 6 min
How To Build a Start-Up: Ideation
Everyone has ideas, but not every great idea can be built into a successful startup. Find out how to monetise from that stellar idea here!
Darcy Alexander
- Mar 4, 2021
- 8 min
Top 9 Lessons From the CX Retail Exchange
In a landscape of what seems like an ever-growing focus on digital e-commerce, where does that leave ‘old-fashioned’ bricks and mortar?
Darcy Alexander
- Feb 15, 2021
- 2 min
The Importance Of Finding Your Niche
A big part of becoming a successful copywriter is operating within a niche. This is because brands and businesses want a specialised...
Darcy Alexander
- Jan 4, 2021
- 5 min
How to Work From Home Effectively
COVID-19 has forced us to change the way we work. Now we're working from home, let's do it right!
Darcy Alexander
- Nov 11, 2020
- 4 min
What is Copywriting anyway?
More than just creating and rearranging sentences, copywriting is an art. It’s a science. But most of all, it drives sales.Â
Darcy Alexander
- Nov 11, 2020
- 2 min
What Even is a Blog?
What even is a blog? So many clients are confused, but when they learn what it really is, and how it can help their business - they're sold!