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Darcy Alexander
- Aug 4, 2022
- 9 min
Recession Planning Strategies: Scenario Planning and Forecasting Models to Prepare Your Business
We are enduring arguably the most complex and dynamic economic environment ever witnessed. Goldman Sachs President, John Waldron, told...
Darcy Alexander
- Feb 15, 2021
- 2 min
The Importance Of Finding Your Niche
A big part of becoming a successful copywriter is operating within a niche. This is because brands and businesses want a specialised...