Can you feel it?
We are shifting culturally.
Not only are we living in a pandemic where everybody is running lean, but the 9-to-5 we’ve grown to know and loathe is quickly becoming old news. The modern-day worker is enabled and empowered to work for anyone, anywhere, at any time.
Did you know that on average, employees will spend three hours cyberloafing (procrastinating)?
Freelancers only charge for the work they do, so you can forget paying for coffee breaks, kitchen chats and socialising. Office space? Yup, say goodbye to those overheads too. Freelancers work in their own space, again, reducing costs.
More importantly than saving money, outsourcing can be a way-in to access top talent at reasonable prices. Freelancers often render better work in less time, require less supervision, provide unlimited interaction, and are flexible in their process and communication.
Outsourcing has never been so attractive.
The Gift of Time and Resources
Leaders can find themselves struggling to keep up with demanding workloads and as a result, spread themselves too thin. Outsourcing could be the solution by allowing more time for employers and entrepreneurs to focus on those high-value tasks that can seldom be shared, often require full attention and specialised knowledge.
The Crème de la Crème
Full-time employees require hefty HR overhead, larger wage bills, benefits, extra fees and paperwork liability, including sick pay, maternity or paternity leave and holiday pay. Agencies can also prove arduous with clogging bureaucracy and long processes that lack intimacy and accountability. Outsourcing can allow access to the elite of available talent - it's not hard to find somebody who specialises in the niche required. Plus, you only pay for the work done; no extra overhead costs; and no staffing benefits to dish out.
Faster, Better Work
With an average response time of 2-4 hours along with an average delivery time of 1 day and 6 hours, it’s hard to argue against utilising freelancers.
In reality, you're hiring an expert with several years of experience and familiarity with the task. Said experience inspires confidence and knowledge to get the job done without delays of trial and error. And let’s not forget; freelancers are incentivised. They thrive on repeat business and referrals, so they know the importance of reliability and speediness. Plus, they’re not caught up in office politics or agenda-less meetings, so you’re almost always guaranteed maximum efficiency.
Often working irregular hours to stay competitive, freelancers are accustomed to staying up late and waking up early to respond to comments, give updates and refine their work. Compare this to an in-house employee who is obliged to work their contracted hours, and are most likely watching the clock until they can leave the office.
As stated, in comparison to full-time employees, freelancers are more cost-effective - especially if the task is not a regular, everyday need. If not on a retainer, freelancers can work on a pay-as-you-go basis; they come in, perform the task, you pay them, they leave until you need them again. Forget the additional costs like payroll taxes, medical benefits and insurance. You only pay for what you get.
Have you met consumers today? They want answers… 5 minutes ago. Therefore, businesses need to adapt to the modern consumers' behaviours and expectations, because let's face it, if you don't meet these demands, someone else will. Freelancer perks mean that even when you’ve shut up shop for the day, they'll still be working away... After all, they’re not recognised as being the ‘night owl community’ for nothing!
Freelancers aren’t employees - so they don’t have the right to unemployment insurance and rarely compensation benefits. Without a right to sue for harassment, discrimination, or unfair dismissal, it’s easier to terminate any agreements and find replacements if they’re not the right fit. Due to the current job market, economy and technology, freelancing is becoming more popular than ever, so it's hardly slim pickings!
The reliance on repeat business is imperative for freelancers; they’re running their own (very) small business, which means they're in charge of customer service, quality control and output. Since they’re not on a payroll either, they're constantly striving to produce their best work and prove themselves every time. Maintaining their working relationship and their job is of top priority.
How do employers decide their staffing level requirements? Do you staff for peak loading, quiet times, or ‘average’ demand? Reality is, most businesses experience both busy and quiet periods. When it’s busy, staff are stretched and work can be compromised, either by de prioritising important tasks, or by rushing. When it’s quiet, you’re effectively paying for a resource that you’re not using. So why not resource-plan on minimums and use reliable, trusted freelancers? That way, businesses can meet higher moments of demand whilst reducing cost and management effort
So ask yourself;
When was the last time your employees felt the ‘fear’?
When was the last time you felt overwhelmed with your workload?
Do you need specialist help with a certain aspect of your business?
Did any of your answers resonate? If so, then it’s time you got in touch with a freelancer!
Need a copywriter in particular? Get in touch with Darcy Alexander Copy today. I’d love to help you!